Do I need professional images for my product? Every marketer knows that photos are important but it’s not a matter of just slinging any image onto your website and reaping the rewards. By ANDON ZHELYAZKOV If your product shots aren’t crisp, clear and coupled with the right background, you won’t get the desired effect. In fact, a poor image could be more detrimental than having no photos at all.A product photographer knows the power of the picture. And high quality really does matter.The process starts with flawless photography, with immaculate attention on every tiny detail. The right camera angles, professional lighting, the correct depth of field - it all contributes to creating a sharp and precise image.But before the product photography can begin, the staging needs to be considered. What this looks like will depend on your product and where you plan on selling. Some sites such as Amazon require images with a white background, while others such as Etsy encourage sellers to show off their branding.A white background is much harder to achieve than it sounds, especially if your product is light-coloured. If the balance of lighting isn’t exactly right, your background will appear to be a dirty grey - something no-one wants to see!Product photography harnesses a combination of lighting, software and skill to create images with a crisp white background.For those websites which allowed a themed setting, your product photographer will create that too. Art design is an integral part of the role and your photographer will incorporate clever props to maximise the effect of your product…

What does the corporate photographer need to know when you request a photography service? If you’re looking for a corporate photographer in London, it’s natural to scour the Internet and to explore options. You want the best quality photographs for your event, and you want to find a company that will provide the services you’re searching for. If you have ideas in mind, and you’re looking for quotes, we strongly recommend putting together a brief that provides us with detailed information about exactly what you’re looking for. If you’re on the hunt for an event photographer, here’s a handy guide to what to include in your brief.  The date and place The date is crucial when it comes to finding a corporate photographer. The best photographers are in demand, and you want to make sure that you give yourself as much time as possible to secure your number one choice. If you send in a query, we can check the date immediately and get back to you to confirm that we’re free to take on the job.  Hire time, arrival time on site and anticipated itinerary/running order We understand that you want your event to run like clockwork. As professional photographers, planning is key, and we’ll always undertake preparations in advance to ensure that we know where we need to be at what time. It’s incredibly useful to us to know what time you’re arriving, what time you would like us to start and finish taking shots, and what is going to happen during the day. We want to be…